Overhyped Wears
Elevating Streetwear E-Commerce to New Heights
Project Overview
Overhyped Wears is a growing streetwear brand offering trendy fashion and quality products. Despite their unique designs and growing fanbase, they were struggling with limited online reach and manual order processing that couldn't scale with demand.
We partnered with Overhyped Wears to create a comprehensive e-commerce solution that would expand their market reach, streamline operations, and provide customers with a seamless shopping experience that matches their brand's premium aesthetic.
The Challenge
Limited Market Reach
Sales were primarily through Instagram DMs and WhatsApp, limiting their ability to reach new customers and scale beyond their immediate network.
Manual Order Processing
All orders were managed manually through messages, leading to errors, delayed responses, and lost sales opportunities during busy periods.
No Inventory Tracking
Without a proper system, they often oversold items or couldn't track stock levels, resulting in customer disappointment and fulfillment issues.
Payment Friction
Customers had to arrange mobile money transfers manually, creating friction in the buying process and abandoned cart issues.
Our Solution
We designed and developed a complete e-commerce platform that put Overhyped Wears in control of their sales, automated inventory management, and created a stunning online store that perfectly represents their streetwear brand identity.
Modern E-Commerce Platform
Custom-built online store with product catalogs, size/color variants, shopping cart, and secure checkout. Customers can now browse and buy 24/7.
Smart Inventory Management
Real-time stock tracking system that automatically updates product availability, prevents overselling, and alerts the team when restocking is needed.
Integrated Payment System
Seamless Paystack integration accepting card payments and mobile money. One-click checkout reduces friction and abandoned carts significantly.
Admin Dashboard
Comprehensive management system for adding products, processing orders, tracking sales analytics, and managing customer data—all from one place.
Results & Impact
Within 6 months of launch, Overhyped Wears saw explosive growth across all key metrics, with online sales becoming their primary revenue channel and enabling expansion into new markets.
Increase in Online Sales
Reduction in Order Errors
Faster Order Processing
Customer Satisfaction Rate
Online Sales Growth Over 12 Months
Revenue Growth vs Customer Acquisition
Technologies Used
Frontend
Backend
E-Commerce & Payments
Tools & Deployment
Ready to Scale Your E-Commerce?
Let's discuss how we can help you achieve similar results. Whether you're in fashion, retail, or any other e-commerce industry, we specialize in creating platforms that drive real sales growth.